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Don’t be a victim of “lazy eye” syndrome!
Over time golfers’ eyes adjust to what they see and their focus is diminished making alignment more challenging. This explains why golfers typically do well when they try a new putter because they are more focused on seeing the line.
The Happy Putter Tour Series solves this dilemma. Now golfers can change their alignment guides to keep their eyes “fresh” and the putter’s feel and roll remain consistent.
Keep your focus sharp and your alignment precise with the Happy Putter Tour Series.
How to put yourself through a Tour Player Fitting
This video walks you through the steps that a tour player takes to fit a putter.
Play the complete video or jump to a particular section by using the carousel controls.
Fine tune your putter in four major ways.
Now you can benefit from the same levels of adjustability that Tour players have at their disposal every week.
Each can be custom-matched to your stroke and to course conditions.
The Happy Putter adjustable hosel provides for the three most popular offset options— zero, half-shaft and full-shaft. This is accomplished with the positioning of two offset rings. Offset adjustments are used to set the putter face square to the intended target line at impact. If a golfer tends to return the putter face open to the intended target line at impact, more offset will delay the impact point, allowing more time for the putter face to close. The opposite is true for golfers that return the putter face closed to the intended target line at impact.
Loft is needed to get the ball out of the slight depression the weight of the ball causes and get it rolling smoothly on the intended line. The typical putter face loft is 3 to 4 degrees because it is identified as the most optimal launch angle for efficient ball control with a putter.
The face of both the Happy Mallet and the Happy Blade putters can be adjusted to three loft positions—standard (3.5 degrees), high (6 degrees), and low (1 degree). Through the use of loft “shims” you can easily adjust the
loft of the putter.
Two factors drive the need to adjust putter loft.
Shaft Lean at Impact: If the golfer has the putter shaft at exactly 90 degrees to the ground at impact, a standard loft putter setting is best. If the golfer has a forward leaning shaft (leaning toward the target) the effective loft of the putter is decreased, and adding loft is best. A golfer with a backward leaning shaft at impact adds loft, therefore, reducing loft is best.
Green Surface: Bent grass greens vs. Bermuda vs. Poana. Each green surface creates different challenges, but in general, golfers want more loft on greens that have more grain so the ball will roll on top of the grain rather than fighting through it. Softer greens and slower greens typically cause the ball to rest slightly deeper in the grass, requiring more loft to get the ball rolling on the intended line. Firm and fast greens benefit from less loft.
Some golfers carry their hands lower at impact and would benefit from a flatter lie angle, while some carry their hands higher and therefore would benefit from a more upright lie angle. The typical putter shaft lie angle is 71 degrees.
The Happy Putter adjustable lie angle system provides three lie angle positions: standard (71 degrees), upright (74 degrees) and flat (68 degrees).
Both Happy Putters are designed with MOI-increasing heel and toe weight ports. With three different weights (standard, light and heavy) the weights can be adjusted based on preference, speed of the greens, and ball impact tendencies. Varying the weight on the heel and toe can also benefit the golfer who has a tendency to hit off center.
Right handed? Left handed? Doesn’t matter.
The Happy Putter—in both mallet and blade styles—is ingeniously designed with a grip that suits both left-or-right-handed players. We have to admit, we’re pretty proud of ourselves for coming up with this; we’ve even filed a patent for it.
Don’t putt angry. Putt happy.
There’s no need to get upset with your putter or upset with yourself. The Happy Putter is here. The Happy Putter allows you to adjust the putter to compensate for any tendencies that may be causing you to miss putts. The pros have the luxury of having a “different putter every day”—adjusted to their specific daily play—and now you can, too. We’re bringing the happy to putting.
Course of Business: Birth of the Happy Putter, Chapter 1 – The Idea
Go behind the scenes of what it takes to start up a golf equipment company in Course of Business: The Birth of the Happy Putter. In the first chapter, meet the man with the idea and find out how he got here.
Course of Business: Birth of the Happy Putter, Chapter 2 – The Team
Go behind the scenes of what it takes to start up a golf equipment company in Course of Business: The Birth of the Happy Putter. In this second chapter, Vikash assembles his team to make his idea a reality.
Course of Business: Birth of the Happy Putter, Chapter 3 – The Prototype
Go behind the scenes of what it takes to start up a golf equipment company in Course of Business: The Birth of the Happy Putter. In this third chapter, Vikash, Jeff and Dave design the first prototype.
Course of Business: Birth of the Happy Putter, Chapter 4 – The Time Crunch
Go behind the scenes of what it takes to start up a golf equipment company in Course of Business: The Birth of the Happy Putter. In this fourth chapter, Vikash, Jeff and Dave critique their first prototype and describe the steps taken to get the product to manufacturing
How the Putter Became So Happy
Vikash Sanyal, Founder and CEO of BRAINstorm Golf, explains why he named his putter the Happy Putter.
2015 PGA Show: Idea behind the Happy Putter
Golfchannel.com Senior Writer Jason Sobel speaks with Brainstorm Golf CEO Vikash Sanyal about their revolutionary Happy Putter.